Our Process
1. Strategic Planning
This phase is the most important of any project. We’ll work closely with your team to establish KPIs and design a custom strategy.
2. Team Selection
We have a proprietary team selection process based on topical relevance and expertise, exposure per platform, content production capabilities, and overall team cohesion.
3. Team Coordination
Next we develop all the materials the team needs to succeed (resources, trackable links, campaign hashtags, graphics and more). We also set up and moderate the channels for group coordination and real-time collaboration.
4. Content Production
We manage timelines, scheduling, deliverables, and oversee all assets produced by our content creators.
5. Activation
During the activation phase, we monitor and optimize activity across all social channels. The importance of real-time oversight can’t be overstated, this is when the magic happens!
6. Reporting & Analysis
We leverage robust tracking software to monitor campaign performance across platforms. Our methods for gathering data come from years of experience and result in a comprehensive post-campaign report, including metrics and analysis.
7. Repeat!
One thing we’ve learned over the past few years is that *consistency* is key. Campaigns are great, but you see the true power and impact with consistent, maintained activation. This also allows for a more lasting and authentic relationship to build between brand and influencer team, as familiarity with your products, services, team & overall culture increases with time.
