Did you know that…
74% of marketers agree that influencer marketing improves customer and prospect experience with the brand
63% of marketers agree that marketing would have better results if it included a B2B influencer marketing program
12x marketers say they're 12x more successful when running always-on influencer programs vs. periodic campaigns
So what’s holding companies back?
A lot of first-time clients come to us deflated after trying an in-house influencer campaign that flopped, others are overwhelmed and simply don’t know where to start. No matter where your company is at, we recommend a custom virtual B2B Influencer Workshop to educate your team and align on strategy, objectives, and goals.
Let TechMode help
TechMode will work with your marketing team to design a custom B2B Influencer Marketing Workshop to identify key focus areas and address your team’s specific needs. Through educational sessions and a group exercise, your team will come away with a holistic understanding of the B2B influencer marketing approach and how to apply influencer strategies to actual initiatives.
HOW IT WORKS
We'll kick-off with an overview of B2B influencer marketing
Key strategies will be explored through relevant and real case studies
Special guests will share unique insights*
Real-time attendee polls will align team objectives and goals
A group exercise will apply the approach to actual marketing initiatives
*In-person or video appearance by a top tech influencer(s) to address priority topics. Number of special guests and extent of participation is determined by workshop objectives and length (typically 1.5-2.5 hours).
What is B2B Influencer Marketing?
B2B Influencer Marketing leverages credible industry leaders to drive brand messages to the larger market, exponentially increasing awareness, exposure, and brand channel engagement.
Why is it important?
People are far more likely to take action based on the recommendations of their peers. In fact, 92% of people trust recommendations from individuals (even if they don’t know them) over brands or businesses.
That’s why influencer marketing is so popular - and effective.
RESOURCES Business News Daily TopRank Marketing
