Our approach works
Key highlights from the Influencer Marketing Hub “The State of Influencer Marketing 2019: Benchmark Report”
Influencer marketing is booming
The Influencer Marketing industry is growing at an incredible rate and is expected to reach $6.5 Billion in 2019. According to a recent study by Influencer Marketing Hub, nearly 2/3 (63%) of businesses who budget for influencer marketing intend to increase their spending over the next 12 months.
Wow. But not surprising given that those surveyed reported on average an 8x increase in ROI with influencer campaigns focused on branding or engagement.
There’s a ton of opportunity in B2B
Interestingly, a whopping 69% of influencer marketing campaigns are aimed at the B2C sector. B2B approaches are less exercised, which is a benefit to tech brands looking to capitalize on the opportunities. Tech decision-makers are not fatigued by this as a tech marketing approach, increasing authenticity and credibility of content supported by thought leaders.
Another key fact to point out is that 65% of those surveyed leverage influencer marketing on a campaign by campaign basis. By implementing a consistent influencer strategy you can expedite momentum and beat out the share of voice with competitors by building exclusive relationships with key thought leaders and their audiences (before your competitors catch on).
Influencer Marketing = Big Opportunities
The bottom line is that most tech companies are still trying to crack influencer marketing to build relationships, but it’s not yet a widely leveraged approach in the B2B tech space.
With years of experience in B2B tech marketing, TechMode will give your brand a leg up. We have a proven systematized approach to influencer campaign planning and activation with expertise to mitigate the challenges - we’ll help your company hit the ground running.
Bottom Line
Our brilliant friend and tech thought leader, Diana Adams, say’s it best:
“In 2019, it’s no longer a question of whether or not a tech brand will use influencers. Instead, it’s a question of how much money they’ll set aside in their budgets for an influencer marketing campaign”.
If your company isn’t currently activating influencer marketing, there’s never been a better time to jump in. We will help identify your KPIs and develop a roadmap for success.
If you already have a strategy in place, awesome! We’d love to hear more about your approach and see how our tactics and network may benefit your strategy.