Reimagining Tech Marketing: Insights From Tech Expert Sarbjeet Johal
Last week I had the pleasure of speaking with my friend and tech industry expert, Sarbjeet Johal, about the impact COVID-19 will have on the tech industry long-term. Specifically, we talked about how this pandemic is forcing tech marketers to reimagine their strategies. What should they do now? Where should energy, resources, and event budget be reallocated?
The reality is that there are more questions than answers, and the immediate need for more robust virtual interactivity tools is evident. But one thing is clear, doing nothing is not an option, marketers do need to find ways to optimize productivity now.
Throughout the conversation we unpacked a few key questions:
Why do tech companies invest so much in physical events anyway?
What is the best way to pivot the in-person experience online?
How can AI and machine learning be leveraged to improve interactivity online?
What are some areas of opportunity for new products and tools to enhance interactive digital experiences?
My key takeaway from speaking with Sarbjeet was that in order to find the path forward, tech marketers must be objective and pragmatic, ask the right questions to define our goals, and rebuild our roadmaps with an agile approach.
Thank you, Sarbjeet.
