How much does B2B influencer marketing cost?
The most common thing we get asked is: “How much does B2B influencer marketing cost?”
The truth is, it’s complicated.
When it comes to influencer campaigns, there is no one-size-fits-all. My business partner, Beverley, and I often joke that the question is akin to asking “how long is a piece of string?”
Every influencer campaign has unique objectives and requires a custom strategy. Various factors determine the cost, some major considerations include:
Team Size How many influencers do we need involved?
Influencer Clout Who do we want involved?
Content Creation What are the influencers producing?
Output How many original social posts and long form content pieces are needed?
Duration Is this a two-week activation or an ongoing retainer?
Although a custom campaign roadmap is necessary to achieve exact costs, there are some industry benchmarks that can help with initial influencer campaign budgeting.
Our friends at Onalytica, for example, published the “2021 B2B Influencer Compensation Report”, which is a particularly good resource. Although we encourage you to review the report in its entirety, we’ve pulled out key takeaways into the below one-pager, which can be downloaded here.
Having been in the B2B influencer marketing space for over five years, TechMode has built a network of the top tech influencers with preferential rates. We’re extremely competitive with industry wide compensation standards😉 Interested in speaking with us about a campaign? Please email us at contact@techmode.io
Chelsea Larson-Andrews, TechMode Co-Founder